What are the Principles of Design?
The principles of design are guidelines or rules a designer must follow to create an effective, functional, and appealing piece of Artwork. The Basic principles of design include the following: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement, and White Space..
1. Emphasis
Emphasis deals with the parts of a design that are meant to stand out. In most cases, this means the most important information the design is meant to convey.
Say you’re creating a poster for a Program. You should ask yourself: what is the first piece of information your audience needs to know? Is it the Theme? Or the venue? What about the day and the Time of attending?
2. Balance and alignment
Every element of a design—typography, colors, images, shapes, patterns, etc.—carries a visual weight. Some elements are heavy and draw the eye, while other elements are lighter. The way these elements are laid out on a page should create a feeling of balance.
There are two basic types of balance: symmetrical and asymmetrical. Symmetrical designs layout elements of equal weight. Asymmetrical balance uses elements of differing weights.
